Designer & Strategist · Dresden
Strategy meets design.
A designer and strategist specialising in creative strategy, brand identity, and human-centered communication.
Say hello↗Selected work
Not My
Type
A multi-channel campaign that challenges stereotypes around Type-1 diabetes. Bold, direct, and built to spark awareness.
MOQU
Interior
A full brand build for MOQU Interior, a second-generation Saxon carpentry in Moritzburg near Dresden — from naming and identity through to a hand-coded Shopify site, brand voice and an AEO-ready SEO foundation. An ongoing project: foundation live, brand book and social system in active development.
aiio
Rebranding
A strategic rebranding proposal for aiio, an enterprise process management platform repositioning from a BPM tool into an Agentic Process Intelligence Platform. Developed during my GTM work at aiio — full strategic foundation from SWOT through positioning, brand essence, archetype, identity direction and exemplary application.
frischgelesen
.de
A 14-year independent editorial project — frischgelesen.de — that started in primary school as a book blog and grew into a lifestyle publication with a consistent voice, original photography and a real reader community. Currently dormant, revival in planning. The foundation under everything I now do professionally in editorial voice, brand consistency and visual storytelling.
A positioning without design is a PowerPoint nobody reads. Design without positioning is pretty — and usually interchangeable. I’d rather do the third thing: both.
More about me →What I do
01 / 04- 01Strategy
- 02Design
- 03Marketing + Communication
- 04Project Management
I develop clear, insight-driven strategies shaped by real experience in go-to-market, campaigns, and digital concepts.
I create thoughtful, purposeful design grounded in communication design training and hands-on UX/UI and brand work.
I craft audience-focused communication across email, social, and digital campaigns with a strong storytelling lens.
I coordinate projects with clarity and structure — from concept to execution — ensuring smooth collaboration and on-time delivery.
